Oction Labs — Brand System

Application

Oction Labs - Application & Build Checklist

From the brand book p.10-11, p.19, p.26-27, cross-referenced with the mining site work.

Dark by default (Ink field, white/steel text, coral accents). Light theme mirrors layout (white field, ink/graphite text, #C2330F for small coral).
Hero banners: image dissolves into its field on one side (per the two-field grade, never a separate overlay band), lockup sits in the calm zone, one coral rule at the base. Contrast behind the lockup: 4.5:1 minimum.
Logo: reversed lockup on dark, ink lockup on light; mark top-left with tracked mono wordmark beside it when abbreviated.
Imagery B&W only (two-field grade). True cutouts, no visible frames/borders.
Motion: the Pulse on hero entrance, dot breathing idle, Resonance/sucker-field for ambient. Respect prefers-reduced-motion.
One coral CTA per view. SEO/GEO baseline: title, description, canonical, OG/Twitter, JSON-LD (Organization + WebSite; FAQPage on FAQ), geo meta (Canada / Calgary · Vancouver).

Dark throughout for premium feel; light slides only as a deliberate sandwich.
The real mark, matched to background (reversed/white on dark, primary/ink on light), reproduced from assets/oction-labs_icon_*.svg - never a redraw.
Type: light-weight sans substitute for Technor (NOT Cambria - see corrections), Calibri/Arial body, Consolas mono kickers. Max weight 500.
Motif: coral dot + mono kicker + hairline cards on carbon. No accent stripes, no color bars, no underlines under titles.
One coral gesture per slide (dot/kicker/one CTA), never a coral wash.

White field, ink text, graphite muted, coral kicker (#C2330F for small coral on white).
Ink lockup top-left; posters export at 300 dpi from the masters.
Headlines in Technor Light on the field colour, never over the subject.
A4 posters: light field → stacked lockup; ink field → reversed lockup; one image, one lockup, one coral rule, nothing else.

Social template 4:5: image field above, Ink caption band below, lockup at the seam, one coral rule.
Profile: the mark on Ink (reversed) or White (primary), arms never cropped.
Captions follow the copy rules (sentence/lowercase, no em dashes, single coral accent).

Oction horizontal logotype first (left or top), a Steel hairline divider, then the partner mark scaled to equal cap/icon height. Gap each side of the divider = 2× the standard clear-space unit.
On dark, both marks reverse; the coral dot remains.
Never merge marks, interleave letterforms, place the partner inside our clear space, or allow a partner colour within 2× of our mark.

[ ] Correct variant for the background (no invisible marks; 4.5:1 contrast).
[ ] Mark is the canonical geometry from the SVG master (2 circles + 8 long tapered arms to r46, dot r9 #FF4B26, no strokes/gradients/rings/extra circles). See 01_LOGO.md §8.
[ ] Colours are exact tokens (02_COLOR.md); coral ≤ 5% outside the mark; no coral tints.
[ ] Type: max weight 500; Technor (or light-sans substitute) for display; Inter body; mono kickers.
[ ] Sentence case default; lowercase for wordmark/handles/film cards; caps only in mono kickers.
[ ] No em dashes. No exclamation marks. No emoji.
[ ] Imagery B&W, two-field graded, edge vanishes on its surface; mark never on bare imagery.
[ ] Clear space = ½ icon height respected; minimum sizes met.
[ ] One coral gesture per surface; one sticker per surface (if used).
[ ] Contact is info@octionlabs.com.

Logo was redrawn / "enhanced" (halo ring, double-stroked core, 3D beaded dot, stubby arms) in earlier decks. Wrong. The mark is flat, 8 long tapered arms to r46, flat coral dot r9, reproduced from the SVG master. Fixed here; the deck generators must be updated to place the real SVG, not draw shapes.
Cambria was used as the Technor substitute in decks. Wrong - Cambria is a serif; Technor is a wide machined grotesque. Use a light-weight sans substitute instead.
Coral was used as large fills / outlines in places. Coral is ≤5%, 100%-or-nothing, dot-only as identity. Corrected.
Sentence case is the brand default for headlines (earlier work over-used lowercase). Keep lowercase for the wordmark, handles, and film/hero type cards only.